Pedalling Progress with Kids Tour for Børneulykkesfonden

We helped Børneulykkesfonden build a national platform to prevent children's accidents through Kids Tour, an annual educational bicycle race. The event promoted safety practices, such as wearing helmets and using reflectors, while ensuring a day of fun and learning for children and their parents. The successful campaign led to 15 participating cities, 4,000 annual participants, 65,000 annual spectators, over 35,000 newsletter subscriptions, and 4 million media impressions.