Did Somebody Say Just-Eat?

For the Danish activation of the international "Did Somebody Say?" campaign by Just-Eat featuring Snoop Dogg, we aimed to personalize the experience for our audience. Besides localizing the global campaign, we introduced an interactive quiz/competition layer encouraging users to "spin the wheel" on the app for food suggestions and a chance to win instant prizes. This feature was highlighted across all media channels and even incorporated into a live brand activation at the Central Train Station of Copenhagen, where we set up a Snoop-Dogg-themed lounge for passers-by to engage with the campaign and the brand in a fun, interactive way.